Virology and Virality

Virality and Susceptibility in Information Diffusions

Viral diffusion allows a piece of information to widely and quickly spread within the network of users through word-ofmouth. In this paper, we study the problem of modeling both item and user factors that contribute to viral diffusion in Twitter network. We identify three behaviorial factors, namely user virality, user susceptibility and item virality, that contribute to viral diffusion. Instea...

Virology

This volume of the Handbook of Behavioral Neurobiology contains a wealth of information on the neural control of movement. Overall, the approach of the authors is to stress basic experimental data. Therefore, the book will be an excellent reference source for basic scientists as well as clinicians. The first chapters of the book examine the role of muscle in movement. These chapters discuss rec...

Virology.

Virality over YouTube: an empirical analysis

Purpose: The purpose of this research is to seek reasons for some videos going viral over YouTube (a type of social media platform). Methodology:Using YouTube APIs (Application Programming Interface) and Webometrics analyst tool, we collected data on about 100 all-time-most-viewed YouTube videos and information about the users associated with the videos. We constructed and tested an empirical m...

Virality and Ad Persuasiveness December 9 , 2011

Many video ads are designed to go 'viral', so that the total number of views they receive depends on customers sharing the ads with their friends. This paper explores the relationship between 'earning' this reach and how persuasive the ad is at convincing consumers to purchase or adopt a favorable attitude towards the product. The analysis combines data on the total views of 400 video ads, and ...